TOP 5 RESTAURANT MARKETING STRATEGIES CASE STUDY BY VIKAS
80% of restaurants fail in their first 5 years. Why these restaurants fail Restaurants owners think this is a source of passive income.
You should know the exact costing of each unit of your product Customers want good taste and hygienic food Now come to the main point which is deep and also a reason for the failure of the restaurant and that is Marketing.
Restaurants fail because they don’t do proper marketing Marketing is a very big problem Everything is going good in terms of price and taste but still fail, why?
Even you are in profitable but still fail, why?
Because sales are less due to poor marketing So , I will talk about some ideas which many restaurants owners are applying nowadays.
And if any of you wants to apply these same ideas on your restaurants so you can apply it.
TOP 5 RESTAURANT MARKETING STRATEGIES
The first way of marketing is social share marketing Social media marketing is telling your customer for taking a picture of the food and posting them on their social media handles and tagging them For doing this we will give you 10% flat discount in this bill Now what happens is they posted the photo and get a 10% discount Now many people will see that post and some of them might live near to that restaurants In restaurants, most of the people come who lives nearby.
For example, you went to a restaurant in CP and you shared that post and then someone another will go there and he will also post and things like this will keep going According to social proofing is the best thing in social media marketing.
Because people will post about your restaurant only if you have good food and due to this your network will grow fastly Next thing is wifi marketing Usually, small restaurants or food outlet do this thing not some bug restaurants.
They offer you free wifi and tell you to click your picture with our statue and post that and you have to tag us on your social media then we will give you’re our wifi password Next is youtube marketing.
I am sure you have seen this lot of times What actually happens in a YouTuber will come to your restaurant and will make a video of your food and he will post that video on his youtube channel Because of this, you will get a readymade video of your restaurant and a great way of market your restaurants in front of all the food lovers Now pricing for youtube marketing fluctuates
Sometimes a YouTuber demands 30k, 50k or Xyz amount to come to your restaurant and make a video because his video will bring the audience And sometimes a YouTuber.
just comes randomly and make a video of your restaurant and doesn’t charge anything from you.
In this case, you will get the benefit So if you have some unique dish then start finding YouTubers and start emailing them or inviting them to your restaurants.
Some small YouTubers will automatically come all you need to just invite them Even . I wanna tell you that subscribers don’t matter in the food niche
So one thing I personally saw it we don’t know what will work. Its all about what they talk in that video and how they keep the audience engaged so even a small YouTuber can bring some benefits to you Even
anything can be run in the food niche.
because people want to engage with you or they want to know the taste. In starting focus on some small YouTuber’s because big YouTubers demands money.
Now there are some restaurants which are lavish and which are big and they want to invite people For example, there is a restaurant in CP which organize events on Saturday and Sundays So what they can do is they can run paid social media ads all over Delhi and they will tell people about their upcoming event and ask them to join Now.
many people will come to the event and have food now so if you provide tasty food then all the people will come again in the future and word of mouth will also spread as well as.
Some people give occasionally discounts like Diwali discount and other festivals like on this occasion get this amount off discount and so on .
Many people organize some kind of competition at the end of the month so that many people come and participate and make videos and clicks pictures then they posted.
those videos on their social media because of these things, many new people come to those restaurants The next way is to cause marketing In cause marketing, you market.
your restaurant by considering that cause and then you get media attention and automatically your marketing will be done in free.
For example, in your restaurant, you can offer free food to all those people whose name is Abhinandan and due to this you will get media attention and automatically marketing will be done.
There are also various youtube videos who got viral because of cause marketing You can also offer unlimited food offers.
I have seen many times that people run after unlimited offer infact they know they can’t eat enough food still they choose it to recover their money.
I have seen at many places like pay this amount of money and get unlimited gol gappe, unlimited snacks, unlimited chicken snacks, unlimited drinks and all The next thing is some restaurants use WhatsApp marketing for re-marketing.
If you are a customer so they will ask you or your number and other details and then they will keep sending about new offers and discounts and all to make you come again.
For example, you set a target of 10k sales and able to achieve only 5k so you can use this style of marketing to complete your daily sales target.
because it’s better to offer discounts rather than wasting food The next one is a gorilla marketing.
In gorilla marketing, you placed something interesting in front of your store so more and more people will stop there and some of them will notice you and come to you.
Macdonalds is doing the same thing to their restaurants Sometimes what I have seen is a burger with cheese so this thing attracts people and some of them then think of trying that burger.
Actually what happens is these types of unique things usually attracts more people.
They don’t about the price or taste but still try because of that unique thing Next strategy is theme-based marketing which is also a very common .
Now what people do is they decorate their restaurant in a specific theme like Pubg theme or jail theme which make your experience funnier and enjoyable So you can also use theme-based marketing but try to be different Like in the pind-Baluchi restaurant the feel you will have like you are in the village So you can also use this type of theme.
because it works but don’t use any common theme try to find something interesting The last thing is about the packaging Start to invest more on the packaging because I have seen many big restaurants who always focuses on their packaging.
If I talk about fast stores then they make their packaging with some graphic designs and so many other things are included there So you can also do this but don’t spend more money in initial days until and unless you want to take your business to the next level.
Because packaging is also another important factor for your consumer experience Like recently barbeque e nation started their store so if you only want to buy crispy corn so you can buy it individually rather than buying a whole packet.
So recently I order from there and when I received the package then I noticed they are doing awesome work on their packaging In starting don’t do more work on the packaging but what you can do is you can make stickers
For example, you are selling pizza so buy all the ready-made pizza boxes and make some graphics stickers and paste them on the boxes and it will cost you only 1rs.
After a few time when your business expands then, you can make stickers in bulk amount In starting we don’t need to invest more money.
I personally believe that If we do restaurant business properly then it will never flop.