BYJU’S CASE STUDY
This story is about Byju the one that was a worker of shipping industry as a engineer. his one friend is there who works within the IT sector . he asks him to point out the thanks to steel oneself against CAT Exam as he know he features a lover who is extremely jugadu in his nature.
Who knows all the tricks and Tips for Giving CAT Exam Because, CAD Exam is all About Speed and you are doing not have time to unravel the whole question but got to use some trick for time saving.
He Knows that His Friend can Teach him Tricks for Solving Questions So Byju’s Help his friend by Studying together and and later give exam Finally when the Result Announces, His Friend gets specialized marks and in conjunction with that, Byju’s Get a 100 Percentile you’ll Consider him as a Topper.
Later he gets a suggestion from the IIM but He Rejects it He prefer his Current Job over that After doing Job For sometimes, Another Friend involves Him and say the same Thing that i might wish to Clear CAT Exam,
Please Help me He teaches him and provides exam in conjunction with that Friend Again His Friend gets good marks and He gets 100 Percentile now he gets famous as he cleared the CAT exam Twice and gets 100 Percentile So,
all His Friends and Neighbor involves Him and tell him to point out them for CAD exam and he teach all of them and Within a short time , His batch begins to expand He had a little Classroom within the start by investing little bit of cash the expansion extent was so High that he possesses to book a Seminar Hall for 1200 Students for his Teaching He got to book Auditorium afterwards.
Then he Realize a haul That the students are coming from all around the India for his Teaching Then he starts Doing Traveling so as that he can teach in several Areas and Help all Students As he start traveling in several States and Teaches,
BYJU’S BUSSINES MODEL
He start Enjoying It and Also love this as a Career So he Found an organization in 2008, with name Think and learn Pvt. Ltd. His name is Byju so you need to be getting a Idea Why he’s Having is App name as Byju’s Because its a Byju’s App.
He starts By Teaching In Jyoti Niwas College with 30-40 Students then expands with a Batch over 1200 Students and now he features a Top Funded app in India That he has the foremost important Funded Education based Startup In India Now consider How this Company expanded I’ll tell you about the problems the faced during this Journey If you check their Website.
Today, they’re selling plenty of Courses, that are paid Not the Free one, Actually the cant sell Any Free Course because the Have a huge investment on them they have Raised almost 244M Dollars funding in 7 Different Funding Rounds.
So if you’ve raised this much amount as Funding, you’ve to supply Paid Courses only and cant give the Free Ones So their Complete Model Is Paid Now they Offers a K-12 Series where K stands for Kinder Garden and 12 means 12th Standard Means,
they’re Providing Education for all the students From Kinder Garden to 12th Standard they have a Video Course Module Their could also be a drag with the Offline Course Suppose I even have an Institute of Digital Marketing and you come to me for Learning Now
we are studding and you will Understand Everything But Every individual features a special level of Learning and Understanding Things Suppose I even have a Capabilities of teaching 13 to 14 Hours daily and you are doing not have that much Frequency and you’re only Capable of three Hours most If i’m teaching you and you’re unable to understand ,
then Its a lose for both folks as you’re unable to understand and my time and energy is additionally getting waste My aim is to point out you well, and its not happening But online Course had a plus of learning at your own pace as you’ve bought the Course and it upto you whether you’d wish to observe one video per day or watch 10 videos per day or Do.
the whole Course within hebdomadally and should revise it within subsequent week then on, its totally upto you The have the Toppers Facilities with excellent education and skills Let me share the Story of his wife Divya Now,
she came to his Center for the GRE Exam Their wasn’t a separate module for the GRE that time so She joined him for the CAT Exam so as that they Studied Together and later she got an admission within the stand Fort University.
But she Refused it and joined with the Byju was it thanks to the Love with the Maths or Something else? We get to know about this once they got Married it had been in 2015 when their was a huge hike of Smartphones and Smartphones were a typical things, They launched the mobile application i wont to be reading it somewhere,
just after 1 months from the Launch of their application, they went for Tv Commercials this is often often Aggressive marketing, you are doing not got to wait, but act Instantly.
so as that they started acting Instantly and Now Byju’s is that the most important player in Edu based Sector you’ll check the No. of Download on Playstore they say that they have around 4-5 Lakhs Subscribed Users people who are paying anually they have a superb Return Rate,
they mentioned afterward Now lets mention the strategy of the Byju’s that i personally adore They hire around 500 persons from the massive and reputed Colleges and tell them, that they are getting to select around 250 peoples out of there which they pay them 25,000 as a stipend.
Now whether that 25,000 is for a month, two or three, i don’t know as i c didn’t get the confirm Figures But basically it for a period of Complete internship, that you simply simply will get Dash Amount of a successful internship What the advantage of this?
the students get the Experience, as you recognize that freshers do not get much salary therefore the Freshers get the Experience, salary and learn tons from a replacement platform the foremost important thing here is that.
they have the 50 percent chance of getting selected and of job in Byju’s So people appear the hay , which i also like this whole hike came in my college, but wont disclose what proportion they were paying Probably very less,
that’s why i didn’t even give the Interview Now how you’ll judge you content? By watching Engagement Means what percentage are watching the Videos Their research says that,
that have a mean retention of 40 Mins on their Videos means a mean solar time spent on their App is 40 mins parent think that their children is on the app and learning something so their Parents but the plans and this is often often a whole Story Tuition is extremely expensive.
nowadays and their course is relatively cheap and their is that the pliability of watching it anytime, Student can enjoy, play Suppose i might wish to travel for the cricket from 5 to 7 Pm but i’m unable to travel.
as I even have tuition in between them But their is nothing like that in Byju’s App as i can learn while traveling from a neighborhood to place during a bus or while going bent a Relative House.
or for a visit or For a 2 month Long Vacation Everything is in my phone and should read anytime Their Research also says that, they have around 90 percent User retention Means if a student buy the plan for this year and study and buying it again after next year.
It means they have less acquisition cost once a student Joins Byju’s and watch the quality content, he/she stay connected Their are quite 640M people with an age but 30 years are studding or Preparing for an Exam means their are 640M People out there who are pin money on their Education.
which expense is nearly 63 Billion which is 3.4 percent of the GDP of India, just believe the cash spent on Education So you’re targeting this sector as most are preparing for an exam and if you capture this sector, their is large Potential and their is in increment of around 25 percent students during this Sector once a year which they’re becoming around 19 Percent of the expansion once a year Means the company is Expanding which they’re targeting the tap market.
Their plans sounds expensive but if we see it overall and compare it with the schooling , then is okay Lets me mention the Lynda here, because personally i actually like it if you but the Lynda Membership.
once, then you’ll persist with them needless to mention you’ll think that, you’ll learn plenty of things, skills in just paying some money once you inquire from me , how i got this much of Knowledge?, from where you purchased it? I even are using Lynda Membership from past 4-5 years if there wasn’t Lynda that time , i used to download from the torrent sites or from the other sources or from the Youtube,
but the Knowledge must Flows in and once I bought the membership of Lynda, i kept it till now also i actually like it , just download the app, offline course and watching it while traveling or within the Free time otherwise you’ll learn while expecting someone Its a superb strategy and personally i actually like these Educational Platforms you learn tons things from them.
Overall, The Byju’s Model is Great but personally i feel its slightly expensive But as they have huge funding and possesses to offer some return somewhere, so its okay But Ideally getting to they’re going to take slightly less and it will increase the quantity of Sales and their are going to be plenty of individuals who will join them
But They Byju is nice in match and would probably have an idea 100 percentile in CAD exam is extremely Big thing so he features a far better idea on this But according to my point of View, they go to focus on the varied market if they lower the Course price and In India, education cost shouldn’t be this much High.
i feel if you’re able to do educate for free of charge of charge , then you need to appear the hay But if you’ve expenses and think that you simply simply have a Worth you’re booking a seminar hall, providing food and you think that that that, actually once you purchase something once I open a gym in my home, i don’t usually appear
But once I buy my Gym subscription, i’m going for workout daily Because I even have purchased it similarly with the education, once you purchase education, you get to know about its worth otherwise you’ll take this with none consideration and maybe Thats why some take money for education, but it shouldn’t be much high that it seem to me a Money making model