BOUTIQUE CASE STUDY & BUSSINES MODEL

Boutique

Today we’ll mention a business model which you mom, sister, and any lady fo your house can do Even, you’ll do that but consistent with me it might be better if any women of your house do that business.

This is often a boutique business but it’s not just like the same previous one. This Boutique may be a digital boutique because we well sell digitally you’ve got seen these sorts of things repeatedly .

So today we’ll find out how can we take boutique business digitally we’ll only sell Kurtiya’s not the other product like suit and every one we’ll only be specialized in Kuritiya’s with a price range of 400-800 If you go lower then the standard of the merchandise are going to be compromised and if you transcend this price range then you’ll target class people and sales are going to be fewer.

So with this price range, we’ll target college going girls we will also target those that are students or teenage girls If we glance at the survey so most of the people in our country are youth And 50% of the youth are females.

So there are high chances of the merchandise being sold and therefore the market size is additionally big But there’s the sole condition which is your product should just like the same one as they have Now,

for this, you’ve got to try to to a Lil little bit of research and you’ve got to capture college-going students for instance – If your mom wants to try to to this business.

so tell your sister to suggest her about what sort of Kurtis girls like And if your sister wants to try to to this business then she would know what girls like And if you’re a boy and needs to try to to this business then you ought to collaborate with someone who knows what girls like and who features a quality Here, we’ll sell the fast-moving and generic items.

which girls will like and therefore the product should be affordable to them Till yet, i used to be saying you’ve got to form an internet site otherwise you got to list your product on Amazon or Flipkart.

But here yo don’t got to do anything special If you would like to sell through Amazon or your own e-commerce website then you would like a GST number But we do not want them to try to to a high business or which they have a GST number.

we would like to form alittle business for them through which they will earn 25-30k a month i will be able to also tell you ways you’ll take this business to subsequent level Now you would like to click good pictures in HD quality of your Kurti.

you’ll also click through your phone then post those pictures on your Instagram and facebook market place do not forget to hitch your Insta page together with your FB market place Whenever you open the Facebook application you’ll see a “shop” icon on the top where you’ll upload and list your products in order that feature is named facebook marketplace.

There you’ll also target a replacement sort of audience. Also, this is often feature launched recently So, there are chances that facebook also will attempt to promote your product And your business will grow fast Second, you’re posting good photos on Instagram.

I even have told you ways to use the facebook market place Facebook Market place is simply just like the OLX so if anybody wants to shop for something from his nearby place so FB will show him/her your product.

along side that, you’ll also list your product on OLX OLX and Facebook market place works within the same way. If anybody wants to shop for something so he will search and every one the products are going to be shown to him on the screen But on Instagram, we’ll need to find those sorts of people that will like our product And only those people should follow us.

there’s a hack of doing this thing organically for instance – i’m a digital marketer and that i post things associated with it.

Now How i will be able to find those people that like Digital marketing? the primary way is i will be able to open my competitor’s account and follow all those people that had liked their post and most of these people whom I followed will visit my account and if they like my product in order that they will but it.

Now the second option is using relevant hashtags. for instance , i will be able to search #Digital marketing now If anyone used this hashtag then i will be able to click on him Now i will be able to like his post and he will get notifications.

so he will visit my profile and if he likes my product then it’ll be sold.

The third way is there’s an extension ever liker which can do an equivalent thing for you you’ve got to fill specific hashtags there and he will like all those posts which used that specific hashtags And what Instagram does is he will block your profile if you retain liking the post of variety of individuals at an equivalent time then , you will not be ready to like those post.

So you would like to try to to this work yourself instead of telling your mom or sister to try to to you would like to feature “Ever liker” extension on your chrome and log in your Instagram ID and fill specific hashtag and enable.

It What I do is I enable Hashtag digital marketing course. So whoever uses that hashtag therefore the extension will like all those people from my ID automatically immediately they’re offering 700 free likes per day, If you would like to upgrade so you’ve got pay but immediately the free version is enough for you.

Now you would like to select a selected hashtag which your competitors are using alternatively you’ll also follow those people that are following an honest mannequin .

Please in order that they will visit our profile and can buy our product if they love it Our product is additionally reasonable which we are targeting youth and along side tha even our product also looks good Now there’ll be an additional price and that is shipping.

Its all up to you whether you would like to incorporate the worth exclude it you’ll also offer like buy 2 Kurtis and shipping are going to be free Or the second option you’ll ask from your nearby courier partners like Blue dart and every one . you’ll ask them prices which varies from places to places they’re going to offer you a sheet so keep that sheet to yourself.

It’ll assist you to clear all the customer queries regarding the worth otherwise you also can charge a hard and fast flat price like 50, 60 or 70 But if you’re those sorts of guys who have money and needs to grow his business fast so you’ll run paid ads.

Now what I can do is I can boost my best Kurti and show that product to all or any or any those people around my area or in overall Delhi who like Kurtis.

The second option is showing your product to all the college-going girls Now an equivalent thing will happen that I just told you before that they’re going to inspect your profile after seeing your ad and if they like your product then they’re going to pip out once you achieved 20 lakh sales once a year.

Then apply for a GST number because then it’s mandatory After getting a GST number now you furthermore may start selling on Amazon and after getting good results from Amazon also as then you’ll make your own E-commerce website.

once you think you’re gettings sales of rupees 1cr or 2cr consistent with me, you should not make an E-commerce store during this category a minimum of in Initial days of your business Because Amazon itself will do all the marketing and on Instagram, you’ll handle all the marketing part if you would like to For this business model, it’s not better to form your own E-commerce store.

if you getting good sales in order that you’ll easily spend 15-20k a year on your website then you’ll simply make an e-commerce website therein branding website, you’ll write on your company, products and your customer’s reviews that’s it.

Now another big suggestions which only accepts prepaid orders you’ll also post products from your nearby boutique But confirm that the merchandise also will be available within the future.

It should not be such as you get the order and that they have already sold that product and now you’re unable to satisfy it you’ll become their channel partner if they need an outsized number of quantity You bough Kurtis from them at 200 or 400 then you’ll sell that product through your account by adding your profit.

Now these little profits are getting to become an enormous profit .

if you and your mom or sister wants to try to to this business so it’s my recommendations I personally believed that if any women earn an honest amount then she doesn’t need to invite something from anyone.

along side that her confidence and self-esteem also will improve Now, don’t start fighting over this subject because this is often my point of view .

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